This presentation provides valuable insights into effectively communicating your value proposition, establishing credibility, and winning over prospective clients as a buyer’s agent.
Free for members with RSVP.
Santa Cruz County Association of REALTORS®
This presentation provides valuable insights into effectively communicating your value proposition, establishing credibility, and winning over prospective clients as a buyer’s agent.
Free for members with RSVP.
Learn about listing agreements, compensation, disclosures and contracts, marketing/open houses, and listing presentations with value-add.
Instructor: Greg Mann, Coldwell Banker Realty
Register ($30 members only)

Big changes to the appraisal process are coming November 1. Learn how the updates will affect costs, timelines, data collection, and your transactions, plus best practices to help agents prepare.
We’ll also tackle the appraisal challenges unique to Santa Cruz County, including micro-markets, difficult comps, ocean views and location, ADUs, acreage, unique properties, and low appraisals—and discuss what information agents can provide to help support an accurate valuation.
Speakers:
Kristina Campbell, Coast Home Appraisal
Andrea Silva, eXp Realty (REALTOR & Appraiser)
Steve McElyea, Monterey Bay Appraisal Service
Register ($15 members, $15 nonmembers)
Attendees will get an overview of the RPA (Residential Purchase Agreement) as it related to mandatory disclosures and contractual timeframes; specifically the Transfer Disclosure Statement (TDS) and Seller Property Questionnaire (SBQ).
Instructor:
Renee Mello, KW Thrive Santa Cruz
Register ($30 members only)
Presenters:
Register - $10 members, $20 nonmembers
Join our SCCP series to learn about property rights and smart land use policies affecting California's 1,100 miles of coastline.
Speakers:
Kirsta Pleiser, SBCAOR
Marta Brown, Smart Coast
Register: Members $20, Nonmembers $35
If you are signed up for the SCCP Series you do not need to register for this class as it is part of the series.