Santa Cruz County Association of REALTORS®
Learn how to find motivated buyers — and what to do once they say yes.
This dynamic session covers:
✔ Proven lead generation strategies
✔ Smart negotiation tactics
✔ Contract essentials and timelines
✔ Disclosures in practice
Whether you’re just starting out or looking to sharpen your skills, this is your roadmap to working with buyers like a pro.
Join Realtors Property Resource as they brings you the latest tools and tricks from RPR for MLSListings!
Free with RSVP
Course Overview:
Sign up to review the most widely used and trusted purchase agreement in California. This course will cover the latest version of the California Residential Purchase Agreement (RPA) in detail, step-by-step, and the special situations that come up during the real estate transaction. Get detailed instructions on how to properly complete and use the RPA form in all your transactions.
Member Price: $79.00
Register
Course Description
An exciting course that provides tools and information to help you understand the fundamentals of negotiation with different theories of how to negotiate.
The class includes factors that affect the negotiation process, how to overcome difficult situations, and how to work with difficult people.
Learn how REALTORS® negotiate daily from deciding who will pay for the pest inspection to selecting the time for an open house and agreeing on compensation. Almost everything is negotiable if you have the right skills.
Member Price: $79.00
Instructor: Paul Bailey, Bailey Properties, Inc.
Register: Members (only) $30
Join the MLS for an overview of 3 of the most used tools in MLSListings – CubiCasa, AdBuilder and Aculist.
Free with RSVP
Course Description
Join attorney Olivia Van for a one-hour webinar to address REALTORS’ top 10 questions about open houses. “Does every visitor have to sign a document before previewing a home? How do you handle those who refuse? Can agents still market their own services to open house guests?” Get clear answers and actionable guidance to maximize your open house potential. Don’t miss this chance to boost your confidence in today’s shifting real estate landscape.
Member Price: $29.00
Learn the complete buyer process from pre-qual to final approval and closing. We’ll cover loan programs (including ARMs and first-time buyer options), interest rates and market factors, lender terminology, and insurance basics.
Plus, gain practical strategies for lead generation, working with buyers, negotiation, contracts, disclosures, and managing timelines to a successful close.
Instructors:
Brandi Jones, KW Thrive
Tai Boutell, Santa Cruz Lending Group
Register - Members $30
Discover the essential steps to determine buildability, navigate the most common challenges with planning and building departments, and learn effective strategies for changing use designations, clearing old easements, and beyond.
Join the MLS for a monthly series entitled Coffee Talk where they work to pull the curtain back on MLSListings and invite our Directors and Managers to engage with our members!