Santa Cruz County Association of REALTORS®
Register (members only $30)
Join the MLS as they discuss the New Pro Dashboard and Matrix 101.
Get the basics to build from!
Free. RSVP
This class provides agents with the tools and strategies for effective listing management through MLSListings. Participants will learn to navigate resources like Aculist Disclosures and Aligned Showings, ensuring seamless and professional listing processes.
Free. RSVP
The AI Advantage: Future Proof Your Real Estate Career
Discover how artificial intelligence can become a practical advantage in your real estate business—freeing up more time to focus on building meaningful client relationships. In this engaging keynote, Michael Thorne, AI expert with Buffini & Company, breaks down the current AI moment in clear, practical terms and introduces a simple framework for using AI as a behind-the-scenes “cheat code” to save time and sharpen your work. Through live demonstrations, agents will see how AI can enhance listing preparation, generate stronger ideas, and turn everyday market knowledge into polished content in minutes. Attendees leave with greater clarity, confidence, and practical ways to start using AI immediately and responsibly.
This class is being hosted by MLS Listings, Inc.
Free! RSVP
Explore real-world escrow claims and transaction failures, uncover the warning signs that can derail a deal, and learn practical strategies to prevent costly mistakes and keep transactions on track.
Presenter: Kevin Irot, Senior Title Officer, First American Title Company
Register - $15 members, $25 nonmembers
Learn to recognize warning signs of wire fraud, elder financial abuse, and other transaction scams. Gain practical tools and best practices to protect vulnerable clients, safeguard funds, and help ensure a secure closing.
Presenter: Scott Heisey Stewart Title, V.P. of Operations Bay Area
Register - $15 members, $25 nonmembers
Understanding local schools and staying updated on county-wide developments can be a game-changer for you and your clients. As a REALTOR®, having in-depth knowledge of our local schools can significantly enhance your ability to serve your clients effectively.
Speaker: Faris Sabbah, County Superintendent of Schools
Register - non SCCP Series members $20, Nonmembers $30
In the final class in our four part Death of an Escrow series you will explore how life events and financial challenges can impact escrow transactions. Learn to identify potential roadblocks involving divorce settlements, liens, judgments, death, and debt-related issues, and discover the collaboration involved to resolve them before they jeopardize the closing.
Presenter: Old Republic Title Company panel, moderated by Suzanne Schmidt, Vice President | Sales Manager - Monterey & Santa Cruz Counties
Register - $15 members, $25 nonmembers
Every client communicates, makes decisions, and responds to stress differently — especially during a real estate transaction. This class introduces the DISC personality model, a simple tool used to better understand communication styles and client behavior.
Instructor: Renee Mello, REALTOR, DISC Trainer
Register - $15 for members, $25 for nonmembers
This course is designed to help minimize the chance of having a claim or lawsuit filed against you by following some simple Risk Management steps and by becoming educated in the areas which cause the greatest incidence of claims. The suggestions, education, and advice presented can limit your liability and assist you with the handling of a claim if you are faced with one.
Member Price: $79.00
Explore the future of water sustainability, including long-term water availability challenges, evolving requirements for reliable water access, and the growing impact of sewage disposal and wastewater treatment issues on our communities and development.
Speakers:
Sierra Ryan, Water Resources Manager for Santa Cruz County
Rebecca Rubin, Public Outreach Coordinator Soquel Water District
Register - non SCCP members, $20 | nonmembers $30